SevenFifty Daily | Why You Should Be Doing Guest Bartending Gigs

Guest bartending gigs and pop-ups can be powerful marketing tools for bartenders and brands alike. At Tales of the Cocktail 2018, Adrian Biggs, the director of trade engagement at Bacardi, moderated a panel of experts—lead bartender Jose Luis León of Mexico City’s Limantour, beverage director Micah Melton of The Aviary(Chicago and New York City), beverage director Jillian Vose of New York City’s The Dead Rabbit, and bar director Yael Vengroff of the Hollywood Roosevelt’s Spare Room in Los Angeles—who discussed how other pros can replicate the successes, as well as learn from the missteps, of their collective 200-plus guest bartending appearances.

 Photo by Torres Gobernador.