SevenFifty Daily | How to Build a Profitable No-Alcohol Beverage Program

So-called dry January may be over, but the zero-alcohol cocktail trend is not. With consumers becoming increasingly focused on wellness, millennials continuing to drink less than their older peers, and nonalcoholic distilled spirits like Seedlip hitting the market, bar managers are taking note and adding sophisticated alcohol-free sippers—in some cases, whole sections of them—to their drinks menus.

Holy Basil Drink. Photo courtesy of Gabriella Mlynarczyk.